Backyard Basecamp
Brand Identity, Print, and Digital Products
Backyard Basecamp is a non-profit organization with a mission to reconnect BIPOC to land and nature in Baltimore City. Backyard Basecamp was started by Atiya Wells in 2019, and offers a variety of programming for youth and community members in Northeast Baltimore City. Those programs include summer camps, weekly health walks, Sister Circles, community artist events, and so much more. All of the work that Backyard Basecamp does is centered around nature, and thanks to our brand identity, digital, and print design projects their visual identity reflects this.
Brand Identity
A color palette featuring colors that are found in nature and gradients that strengthen the palette
Personalized business cards for each team member with a consistent theme
Company letterhead
Evergreen organization flyers
Additional products for brand cohesion when out in the field or at events
Branded Print Products
Product labels and hang tags created for BYBC for their jam, honey, and other products.
Social Media Content Creation
Social media templates created for the BYBC team to utilize and modify as needed
