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Backyard Basecamp

Brand Identity

Backyard Basecamp is a non-profit organization with a mission to reconnect BIPOC to land and nature in Baltimore City. Backyard Basecamp was started by Atiya Wells in 2019, and offers a variety of programming for youth and community members in Northeast Baltimore City. Those programs include summer camps, weekly health walks, Sister Circles, community artist events, and so much more. All of the work that Backyard Basecamp does is centered around nature, and thanks to our brand identity, digital, and print design projects, their visual identity reflects this.

A color palette featuring colors that are found in nature, and also feature gradients that strengthen the palette

Personalized business cards for the entire team

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Informational flyer for brand awareness including calls-to-action

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Product labels for honey that is farmed onsite

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Social media templates for the organization to use in Canva

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