Handyman luke
Handyman Luke is a local craftsman known for custom carpentry, home builds, and solutions like the DC Bike Shed. He came to Studio Mell wanting his work to look as solid as it feels. We rebuilt his logo, launched his website, and created materials that help people see the care he puts into every project.
Here’s the brand we built to match his craftsmanship...
Brand Identity & Website Design
Visual System & Promotional Collateral
We worked with Handyman Luke to bring his craftsmanship forward through design. Starting with a refined, vectorized logo, we built a visual identity that matched the character of his work—practical, local, and hands-on. We also designed his website to clearly showcase services and custom builds in a way that clients could trust.
To support one of his signature creations, we designed a promotional flyer for the DC Bike Shed. The goal was to give this project its own spotlight while keeping it consistent with the broader brand — highlighting real utility with personal pride.
Brand Identity
New color, font, and logo
Logo
Light and dark variation
Flyer
The DC Bike Shed promotional flyer